WOWcruise Partners with Traveltek to Launch New Website

27th September 2018 - Glasgow, UK

Growing Welsh cruise travel agency WOWcruise has partnered with travel technology specialists Traveltek to launch a new website, giving customers the ability to search and book cruise packages online for the first time.

The new site, launched last month, was created by Traveltek’s in-house digital development team and capitalises on UX design principles to ensure the booking journey is seamless for WOWcruise’s loyal and growing customer base.

When selecting a tech partner for the job, managing director, George Johnson, said: “We wanted to work with a well-established company. Key criteria in our partner selection process were book-ability, speed, integration and ease of use. All of which Traveltek has delivered.

“Bringing to life an online booking website has been one of our biggest challenges to date. It was a far greater task than we bargained or planned for. But combining the dedication and tenacity of the WOWcruise team with Traveltek’s knowledge and expertise, was definitely the right way to go.

“We’re delighted with the look and feel of the site, and being the newest innovation into the market, WOWcruise.com now stands head and shoulders above the rest of the field. Exciting times!”

Commenting on the project, Traveltek CTO, Kenny Millar, said: “When people hear the name Traveltek, they automatically think of booking software and it’s true that’s our forte. Perhaps lesser known is the fact that we’ve been building travel websites for almost 20 years.

“Our in-house design team boasts unrivalled expertise, delivering creative solutions to user interface problems and working in close partnership with our clients to ensure their brand vision translates well to the web. WOWcruise.com is a great example of the work our team can turn around in a relatively short period of time and we’re delighted to have been chosen as their partner of choice.”

Major Industry Questions Tackled at the Upcoming Travel Convention – Who Do You Trust?

25th September 2018 - Glasgow, UK

For the second year running, Traveltek is proud to build on its long-term relationship with ABTA in sponsoring the mobile App at the upcoming Travel Convention. The event is the perfect platform to showcase Traveltek’s award-winning travel technology to association members.

The theme of this year’s conference will be “Truth, Trust and the Future of Experts” and will look at how travel experts can instil confidence and trust amongst the general population. In an era of increasing scepticism, ABTA chief executive Mark Tanzer noted: “People talk about the erosion of trust in politicians and experts, so where do you go? Who do you trust?”

He also mentioned that with recent data breach scandals hitting the headlines, it is becoming increasingly difficult for travel companies to retain and build rapport with faithful clients.

The conference will discuss these issues, and will look at how travel businesses can strengthen brand trust and personal relationships in an automated world. The forward-looking event is an opportunity for experts in the field to examine what is happening in the world and industry and the tangible effects it has on travel businesses.

The event will take place from the 8 to 10 October at the five-star Barceló Sevilla Renacimiento hotel in the beautiful city of Seville.

On sponsoring the event, Kenny Picken, Traveltek CEO, said: “As an industry-leading travel technology firm that has worked closely with the UK travel industry for 20 years, partnering with ABTA to sponsor the 2017, 2018 and 2019 Travel Convention App makes perfect business sense. We look forward to building on our long-term relationship with ABTA and its members.”

Internet Booking Engines – Where It All Began…

7th September 2018 -

The History 

To understand the evolution of internet booking engines, it makes sense to look at the history of reservation software first.  Believe it or not, the first Airline Reservation System dates back to 1946 and was created by American Airlines. The Electromechanical Reservisor (the name doesn’t quite roll off the tongue, does it?) was comprised of temporary storage based on magnetic drums and was solely dependent on human operators to look up the information. The system was so complex that only certain American Airlines employees were taught how to use it. Ticketing agents had to call a booking office. Those operators would then contact a team operating the Reservisor, who then read the results over the phone. Agents could not directly query the system, creating a prolonged process.

Understandably, this became unmanageable and airlines looked at ways to redevelop the software. In the 1970s, some airlines began to develop Central Reservation Systems (CRS) which could be used by agents. The disadvantage of the early systems was that these CRS could only handle bookings for one airline, meaning each airline had their own CRS.

Developments in the 1970s

This drawback was soon resolved by Global Distribution Systems (GDS) in the late 1970s. This was the first system of its kind that offered integration with multiple airlines and allowed travel agents to book directly from them all. The next logical step in the process was to allow customers to book their travel themselves without any intervention from external suppliers or travel agents. This heralded the advent of the first internet booking engine.

Since the early days, internet booking engines have evolved and become increasingly complex. Rather than simply turn to airlines and hotels individually, travel agents, tour operators and customers themselves are looking for aggregated systems to look up multiple travel components in one search.

Modern Day Solutions

Traveltek’s flagship travel booking engine, iSell, offers just that. iSell was developed to help bookers sell travel products in the most efficient way possible. Unlike the earlier travel technology platforms, with iSell there’s no need to jump between systems. The cloud-based platform connects the industry’s largest network of buyers and sellers worldwide with links to over 300 suppliers, including all the major GDS. All travel components are available within B2B, B2C and B2B2C environments. Thanks to a series of XML connections, iSell is automated and fully-integrated, making manual data inputs a thing of the past. With live pricing and availability, advanced search filters and dynamic packaging tools just some of the numerous benefits of the platform, this advanced system is a far cry from the Electomechanical Reservisor!