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Dominic Williams joins Traveltek as Creative Services Director

Traveltek are delighted to announce that Dominic Williams, previously of Fat Media Ltd, has joined Traveltek in our newly created role of Creative Services Director.

Dominic is charged with the overseeing of Traveltek’s new creative path. Going forward, the look and feel of the visual aspect to Traveltek brand will be shaped by Dominic, who will be assisted by our existing Marketing, Digital and Design departments. Dominic is bringing expertise in the following areas to Traveltek:

  • All aspects of responsive, digital UI design
  • Brand Strategy, development and design
  • Data driven UX (User Experience) design
  • E-commerce
  • Interactive design and animation

Dominic also has skills and knowledge in all aspects of digital development and project management, and has extensive experience of working and directing development teams on large, complex digital projects.

Kenny Picken, Traveltek’s President and CEO, said this of Dominic’s appointment: “I’m delighted that Dom has agreed to join our expanding Traveltek family. What a wealth of knowledge and experience he brings. Dominic adds value and expertise. He adds a different dimension to our understanding and thought process. Dominic brings the science behind the design using real-time data. His interpretation of website hot spots and analysis is second to none. I’m confident with Dominic on board that Traveltek can add additional value to our customer’s websites… but that’s only part of the service!”

Dominic added: “I’m delighted to be joining Traveltek at such an exciting time. Traveltek has been doing fantastically well over the last 12 months and long may that continue. I’m here to push us that little bit further and establish us as a major tech player with a cutting-edge brand. We are a big fish in the travel technology industry and we want the brand to reflect that. A strong brand says a lot about a company.”

About Dominic Williams

Dominic is a Creative Director with over 18 years’ experience working in the digital industries since graduating in 1998, initially as a designer, then onto freelance and Head of Design roles.

After completing my masters in 2004, Dom founded Fat Media Ltd as Creative Director. Over the following decade, Fat Media Ltd grew to become one of the UK’s top digital agencies, employing over 120 staff across 4 locations nationwide, with a turnover of over £4 million.

During this time as Creative Director, Dom led major digital accounts such as Samsung, Lakeland, Warburtons, Typhoo, Balfour Beatty, The Foresight Group and Birds Eye, and headed up a digital production team of over 60 people, as well as managing all wider aspects of the company itself.

Fat Media Ltd successfully secured acquisition in 2014 and the agency continues to thrive.