Traveltek’ Success In the Airline Sector with Vacations launch into the Cruise Market

A US Airline sought to enhance its travel package offerings and following customer demand, they added Cruise to their portfolio of products. To achieve this, The airline carrier partnered with Traveltek, a global leader in cruise and travel technology solutions, to implement an end-to-end booking platform that streamlined operations and boosted revenue.

Image of man at desk | Traveltek

The Challenge

The Airline carrier faced several opportunities to optimise their revenues, bute recognised the complexity with integrating with multiple cruise lines, before partnering with Traveltek:

  • A niche product, with complexity to build inhouse: The Ailine carrier wanted both a dynamic packaging solution (air, hotels, and Cruise) and a Cruise only journey. Inhouse domain expertise in Cruise booking technology was limited.
  • Fragmented booking processes: Customers had to previously book flights, hotels, and cruises separately, leading to a cumbersome experience on multiple sites. This was the main objective of the project ‘customer first’.
  • Limited cross-selling opportunities: The airline carrier were missing ancillary revenue from hotel and Cruise bookings.
  • Incremental Revenue:  The airline carrier identified incremental revenue potential by providing Cruise product to their loyal and growing customer base.

The Solutions:

Traveltek provided, The Airline carrier Vacations with a fully integrated, ‘out of the box’ booking platform tailored to their needs. Key features included:

  • Dynamic Packaging and Cruise Only: Enabled customers to book flights, hotels, and cruise in one seamless transaction, or indeed Cruise only. Rewarding customers for their loyalty.
  • User-Friendly Interface: Improved user experience with an intuitive and responsive design by a team of Cruise experts.
  • Automated Back-Office Operations: Streamlined workflows, reducing manual workload and improving efficiency. An end-to-end solution for travel agents to support The Airline carrier Vacations customers with their Cruise vacations.
  • Real-Time Inventory Access: Provided access to a vast network of hotel and cruise connectivity partners to support growth in this new product sphere. 
Supplytek
Image of man in airport | Traveltek

The Results:

Since the implementation of Traveltek’s booking platform, The Airline carrier Vacations has experienced significant improvements across various areas:

  • 30% Increase in Ancillary Revenue: The integrated booking platform enabled effective cross-selling of Cruise products.
  • Enhanced Customer Satisfaction: A 25% rise in positive customer feedback due to the improved booking experience.
  • Operational Efficiency Gains: 40% reduction in manual booking processes, allowing staff to focus on strategic tasks.
  • Increased Booking Conversions: Streamlined processes led to a 20% boost in online booking conversions.
Quote SVG | Traveltek

 “Partnering with Traveltek has revolutionized our travel package offerings. The dynamic packaging capabilities and seamless integration with Cruise  have enabled us to provide an exceptional experience for our customers while driving new revenue opportunities.”

– General Manager at The Airline carrier Vacations

Buy vs Build Graphic | decorative image | traveltek

The Build vs Buy Debate

Whether you’re launching a new travel product in one market or many, ambition and momentum are rarely in short supply.

What often comes as a surprise is the true scale of the technology challenge – how quickly complexity grows, and how much time and cost it can consume without the right approach.

This guide explores the key challenges and decisions you need to consider before choosing the technology path that will set your product up for success.

Download the Guide