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James Martindale Appointed as Head of North America

We are delighted to announce the appointment of James Martindale as Head of North America for Traveltek. Celebrating 25 Years, Traveltek has achieved remarkable success in the North American market over the past 3 years, fostering strong relationships across the travel industry, including notable partnerships with Cruise Planners, MAST Travel Network, JetBlue Vacations, Travel Syndication Technology and inCruises.

Martindale will be reporting to Rebecca Esterhuizen, SVP of North America and LATAM, and will be focussed on driving further growth in North America, while also nurturing the existing relationships and partnerships that Traveltek has built.

Martindale brings a wealth of experience to the role, having built high-growth startup and scaleup technology companies on both sides of the Atlantic, creating partnerships with large companies such as ESPN, P&G and Nike in the process and developing the know-how to scale sales at multiple business stages.

Martindale said: “I’m delighted to be taking on this new role at Traveltek, it is fantastic for the Canadian tech ecosystem that Traveltek has chosen the Greater Toronto Area to build its North American hub and our growing team looks forward to transforming Northern America’s travel companies with solutions that better serve their consumers.”

Following a year of record-breaking growth in 2023, Traveltek continues to scale up the business across North America with the launch of a new office in Toronto, Canada. Commenting on the recent successes of the company and the appointment of Martindale, Esterhuizen said “It is an exciting time to be joining Traveltek and certainly an exciting time for the North America team. With the recent signing of significant partnerships in 2023, we are gearing up to expand the presence of our new cruise products, AgentConnect and CruiseConnect, in the market. James brings a wealth of experience to the table, and his leadership and expertise will undoubtedly drive our initiatives forward. With James leading the way, I have full confidence that our North American team will achieve remarkable success in the upcoming year.”

The success in the North American market is underscored by continuous growth, marked by the expansion of the Connect Suite. Specifically tailored for the North American market, the suite includes Agent Connect, a sophisticated travel agent booking system and Cruise Connect, an innovative new API designed to improve the cruise booking experience.