Polimundo is an established travel agency in Ecuador, boasting over 40 years of experience in the industry. Renowned for its high-quality holiday packages throughout Latin America and beyond, the company possesses strong expertise in crafting holiday and tour experiences. Observing rising demand for cruise holidays, Polimundo aims to leverage this growing trend.
How Polimundo Transformed Their Cruise Sales with Traveltek’s New Front-End Cruise Solution
The Challenge:
Polimundo recognised an opportunity to expand their cruise offering – but faced several barriers:
- Low online visibility for cruise holidays
Although their sales consultant could sell cruise vacations, their existing website lacked cruise itineraries, pricing, and content, making it challenging to attract and convert cruise focused visitors online. - Limited lead capture outside business hours
Enquiries could only be handled during office hours, which meant missed opportunities from customers browsing in the evenings or weekends. - Growing competition from digital cruise sellers
Competing with OTAs and cruise line direct channels required a better digital presence and seamless customer journey. - High costs to integrate live Cruise API’s
The cost of developing inhouse technology was difficult to justify, and the team wanted a fast to market solution.
The Traveltek Solution:
Polimundo partnered with Traveltek to implement its latest front-end cruise solution called Cruise Website Builder, enabling them to:
- Launch a branded, mobile-responsive cruise search
- Access live cruise content, including itineraries & lead pricing
- Offer 24/7 cruise enquiry functionality directly from their website
- Improve SEO and content discoverability with keyword-rich cruise content
Cruise Website Implementation was straightforward, and Polimundo’s team was trained and ready to go within weeks.
Testimonials
“Before partnering with Traveltek, cruise sales made up only a small part of our business. Now, we’re attracting new clients online, receiving enquiries around the clock, and have established ourselves as a leading cruise expert in Ecuador.”
Results Within 3 Months
- +85% increase in cruise-related website traffic
With SEO-friendly cruise content and improved UX, Polimundo started ranking for relevant cruise terms in Ecuador and Latin America. - Cruise enquiries doubled – 48% outside business hours
Thanks to the 24/7 enquiry functionality, Polimundo captured leads even when their physical office was closed - Stronger brand positioning as a cruise specialist
Polimundo is now recognised as a trusted cruise specialist, expanding its reputation beyond landbased holidays and opening new opportunities in the cruise market. - Improved marketing insights
With data-driven insights into the most viewed cruise lines and destinations, Polimundo was able to refine its digital marketing strategy, reaching the right audiences with greater precision and impact.
