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Executive Summary

Over two decades in travel technology, I’ve witnessed countless companies face this critical decision.

The pattern is consistent: those who succeed don’t try to build everything themselves. They partner strategically, move quickly, and invest their resources where they truly differentiate.

The data doesn’t lie. With 67% of software implementation failures stemming from incorrect build vs buy decisions, and 31% of custom build projects being cancelled entirely, the risks of building are substantial and well documented.

Cress Headshot - Traveltek

Cressida Sergeant,
Chief Commercial Officer, Traveltek

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